Privacy Policy
Heartland Mental Health is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding that information. By using our website or services, or communicating with us, you consent to the practices described in this policy.
What Personal Information We Collect
We may collect the following types of personal information:
Contact information: name, phone number, email address, and mailing address.
Service inquiry information: details you share when contacting us about our mental health programs and services.
SMS data: name, email address, and phone number when you opt into text messaging.
Communications: records of messages you send us, including SMS/text messages.
Website usage data: IP address, browser type, and pages visited, collected through standard web analytics tools and cookies.
Voluntarily submitted information: any additional information you choose to share with us through forms, surveys, or direct communication.
Protected Health Information (PHI): if you receive care at Heartland, we create and maintain medical records that may include your diagnosis, treatment, medications, and insurance details. See Section “How We Treat Your Protected Health Information (PHI)” below for how we handle PHI.
How We Use Personal Information
We use the information we collect to:
Respond to your inquiries and connect you with our services.
Send appointment reminders, service updates, and other relevant communications.
Coordinate and deliver mental health care.
Process billing and insurance-related functions.
Improve our programs and website.
Analyze site performance using cookies and web analytics.
Comply with legal and regulatory requirements, including HIPAA.
Communicate with you via SMS if you have opted in to receive text messages from us.
Use of Cookies
Our website uses cookies to personalize your online experience and analyze site performance. Cookies are small text files stored by your browser that help us understand how visitors use our site. Cookies cannot run programs or deliver viruses to your device.
You may disable cookies in your browser settings at any time. Please note that disabling cookies may limit some features or functionality of our website.
Security of Your Information
We use industry-standard safeguards — including encryption, secure servers, and access controls — to protect your information against unauthorized access, use, or disclosure. All Protected Health Information is stored in HIPAA-compliant systems.
Who We Share Personal Information With
We do not sell your personal information. We may share it only in the following limited circumstances:
Service providers: trusted vendors who help us operate our programs and communications (such as messaging platforms and billing vendors), bound by confidentiality agreements.
Legal requirements: when required by law, court order, or to protect the rights and safety of our members and staff.
Care coordination: with other healthcare providers involved in your care, as permitted by HIPAA.
With your consent: when you have given us explicit permission to share your information for a specific purpose.
Privacy Policy for SMS
When you opt into receiving SMS messages from Heartland Mental Health:
Data collected: name, email address, and phone number.
Use: appointment reminders, service updates, and member care communication.
Protection: data is secured using industry-standard protocols.
Your rights: you may access, correct, or delete your personal data at any time.
Opt out: you can opt out of SMS communications at any time by replying STOP to any message from us.
SMS consent is not shared with third parties. When you provide consent to receive text messages from Heartland Mental Health, that consent is used solely to communicate with you directly. We do not share, sell, rent, or transfer your SMS consent or mobile phone number to any third party or affiliate for marketing purposes.
How We Treat Your Protected Health Information (PHI)
When you receive care at Heartland Mental Health, we create and maintain medical records. These may include your diagnosis, treatment, medications, and insurance details. We use and share PHI only as permitted by law to:
Provide and coordinate your care.
Bill you or your insurer.
Manage clinic operations, including quality improvement, staff training, and audits.
Contact you regarding treatment or appointments.
Comply with legal and regulatory obligations.
We never sell your PHI or use it for marketing without your written authorization.
Your Rights Regarding PHI
You have important rights under HIPAA and Colorado law, including the right to:
Access and copies: request a copy of your records.
Corrections: ask us to fix inaccuracies.
Restrictions: request limits on certain uses or disclosures of your information.
Confidential communications: ask us to contact you in a specific way.
Accounting of disclosures: request a list of certain disclosures we have made of your PHI.
Complaints: file a complaint with us or with the U.S. Department of Health & Human Services, Office for Civil Rights: hhs.gov/ocr/privacy/hipaa/complaints
Your General Privacy Rights
For non-PHI personal information, you have the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate information.
Opt out of SMS communications at any time by replying STOP.
Contact us with any questions or concerns about your privacy.
Changes to This Policy
We may update this Privacy Policy as laws or practices evolve. Updates will be posted on our website with a new Effective Date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Heartland Mental Health
709 E. 12th Ave., Denver, CO 80203
Phone: 303-830-8805
Email: info@heartlandmh.org
Website: heartlandmentalhealth.org
SMS Terms and Conditions
Program Description
By opting into SMS messaging from a web form or other medium, you are agreeing to receive text messages from Heartland Mental Health ("Heartland"). Messages may include:
Appointment reminders and scheduling updates
Service information and program updates
Staff-to-member communications and care coordination
General organizational updates and announcements
Responses to inbound inquiries you send to us
Consent Language
You can text Heartland Mental Health at 303-830-8805 for information about our services. By texting us or opting in through a web form, you agree to receive SMS messages from Heartland Mental Health.
Message frequency varies. Message and data rates may apply.
Standard Disclosures
Messaging frequency: Message frequency may vary.
Rates: Message and data rates may apply.
Opt out: To opt out at any time, reply STOP to any message from us.
Help: For assistance, reply HELP or visit heartlandmentalhealth.org
Full SMS Terms of Service
SMS Terms of Service
By opting into SMS from a web form or other medium, you agree to receive SMS messages from Heartland Mental Health. This includes messages for service inquiries, appointment reminders, care coordination, and staff communications. Message frequency varies. Message and data rates may apply. See our privacy policy at heartlandmentalhealth.org/privacypolicy. Reply HELP for help. Reply STOP to any message to opt out.
Inbound Text Opt-In Language
The following language may be used on web forms and digital communications where SMS consent is collected:
You can text Heartland Mental Health at 303-830-8805 for information regarding our services. By texting Heartland Mental Health at 303-830-8805, you agree to receive messages from Heartland Mental Health. Reply STOP to opt out. Reply HELP for support. Message and data rates may apply. Messaging frequency may vary. Visit heartlandmentalhealth.org/privacypolicy to see our privacy policy and [Terms URL] for our Terms of Service.
Third-Party Sharing
SMS consent and phone numbers collected for text messaging are not shared with third parties or affiliates for their own marketing purposes. Information obtained through SMS opt-in will not be shared with third parties.
Questions
For questions about these Terms and Conditions, contact us at 303-830-8805 or visit heartlandmentalhealth.org.